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HOG: Harley Davidson - Stocks I Like

Saturday, May 10th, 2008

Welcome to the first installment of “Stocks I Like” Segment that will be a regular topic on AutomaticPersonalFinance.com.

**Disclaimer** - The information here is for informational purposes only, please do not invest your hard earned money into a stock I highlight here without doing your own research and consult a professional financial consultant or broker. Never ever go by what someone writes on a blog or talks about on one of those crazy financial shows on CNBC as something that is good for your personal finances.**

Ok now that we gave you the “warning” message, lets talk a little HOG.

Warren Buffett says: “Be fearful when others are greedy, and greedy when others are fearful”?

Is this the time to be greedy with Harley Davidson?

HOG’s 52 week low according to Yahoo Finance is $34.10, right now the stock price is at $38.05. This is just about the lowest Harley Davidson has been since prior to 2003.

1st Qtr results were posivtive(this is taken directly from the Qtrly report):

“2008 first quarter net revenue of $1.31 billion was up 10.8% compared to the first quarter of 2007 driven by a 6.1% increase in shipments of Harley-Davidson® motorcycles over the same quarter last year”

In the same report the company notes and understands the economic downturn in the United States right now. They also state that they expect to ship fewer motorcycles than in 2007.

I think given this news the price will fall down to about $34-$36 per share and may be a good time to buy if it fits into your personal financial picture.

Please let me know your thoughts by leaving a comment below.